“From Your Purpose with Your Passion to the People you Serve.”
So, do any of these three words above feel magical? When you feel passionate about your purpose, I believe you will see your profits soar and suddenly everything is well… ummmm magical! Life is GRRREAT!
And easy.Here’s the scoop:
1. Understand EXACTLY who you are at the deepest level, and what your unique message is. This will help you stand out from the other dentists in your neighborhood. This is how you will be the most profitable. This is when you will find it easy to corner that specific market that is especially yours. You will stop trying to follow models that self-proclaimed gurus use and finally realize the greatest gift you have is unique to you… and THAT is what brings you the income you really want.
2. Provide patient serves that are rich in benefits and provide solutions for your patients. These solutions are your natural talent. You will simply turn your passion into a profit center. Then you exponentially increase the lifetime value of your patients by leveraging your knowledge and skills. (Your God given talent) When you solve problems for people, they are more than happy to pay for those services which create answers to what they really want. (Mental note: You can’t get to step 2 until you have thoroughly completed step one.)
3. Find Your Niche and get in front of people who want what you enjoy providing. Share your unique message about what you represent. This is where strategy is King. (or Queen, depending upon…) You must find and then associate with your unique set of patient(s). These people are YOUR market. They are like you in some way, and you are like them in many ways. Research what the people you want to serve need and then give it to them. Get involved. Be their expert. Be their solution.
4. Create Profit Centers. Yes, I said “Profit CenterS”. Plural. There are more than one or two areas in your business that – if you have systems in place, you will create Profits — Profits and MORE PROFITS! You must have a strategy, a timeline, specific services and a strategic structure for your dental practice. This is the large package where –Your business- will grow and fluorish for many years to come. Sounds easy enough, doesn’t it? Here is where very often, I see people fall short. Many dentists don’t clearly see where the fastest path to profitability lies. This is that time when they throw spaghetti at the wall (metaphoric pasta) and hope for their cash cow to roll in. They are now overworked and they have under planned their strategy. They become a slave to their business. It’s not pretty. Why are you in business for yourself? Do you own a dental practice because you love freedom? Freedom does not include slavery. Get. A. Plan.
Your business success is a glorious mix of passion, purpose, and PROFITS. All three ingredients must be present in order for the recipe to turn out like a beautiful soufflé. If your masterpiece is collapsing you simply must adjust the recipes and spruce up your ingredients. Then whoola…. magic.
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Debbie Seidel-Bittke, RDH, BS, is an international speaker, author and one of Dentistry Today’s 2012 Leaders in Dental Consulting. She is president of Dental Practice Solutions, a dental practice management business specializing in patient-centered solutions, uncovering hidden office potential and maximizing profits. DPS touches dental practices worldwide with its top-notch consulting and has most recently debuted a one-of-a-kind, online comprehensive coaching program for dental teams. This step-by-step program is designed to give dental practices an “extreme makeover,” jumpstarting improvements in finances, teamwork, productivity, and more. Ms. Seidel-Bittke, seamlessly combines her sharp knowledge of the latest dental hygiene science, financial savvy and her knack for solving the toughest dilemmas of the dental team to put even the most struggling dental practices on the fast track to success. To learn how you can unlock your practice’s potential, email Ms. Seidel-Bittke at firstname.lastname@example.org, call toll-free, 888-816-1511 888-816-1511 or visit her website at http://www.dentalpracticesolutions.com/.