Dental Marketing Meets the Internet Video Revolution: New Free Video Series From IDA Shows Dentists How To Thrive
Internet video is one of the most powerful new dental marketing technologies, but many dentists are unsure where to start. Dental video marketing expert Jim Du Molin addresses this in his new series on “The Dental Video Revolution.”
This educational video series from the Internet Dental Alliance (IDA) offers insights on how dentists and dental practices can use web video as part of their dental marketing. Jim Du Molin, founder of IDA and a former dental consultant, shares his extensive experiences with using video technologies.
“It doesn’t take a dental marketing genius to see that online videos are the next big thing,” says Du Molin. “Video clips are rapidly becoming part of the successful dentist’s marketing toolbox. They personalize your dental website and increase the conversion rate of visitors to patients in your chair.”
Released today, Du Molin’s latest video is available online at www.InternetDentalAlliance.com now. In this lesson, he offers advice for easily creating professional-looking videos. He covers important topics such as camera placement, lighting, and what to wear.
“We are all part of the video generation,” he explains. “We’ve grown up with an average of 2.3 televisions in our homes. Our culture idolizes the people we see on video. Done properly, videos give prospective patients visiting your web marketing portal a sense of your personality and credibility. It helps you gain their trust, and the medium extends a sense of authority and ‘celebrity’ to the doctor.”
Dentist websites aren’t the only place where video content can provide a competitive edge. Whether using YouTube, Google, Yahoo or Bing, consumers are searching for online videos more than ever before. Internet video is increasingly important for even the average dental practice’s marketing plan, helping to support any dentist’s ultimate marketing goal: converting Internet visitors to new patients in the chair.
“The cost of producing a web video is negligible relative to your return-on-investment,” says Du Molin. “With camcorder and website, it’s virtually free! One additional new cosmetic, dental implant, braces or sedation patient is worth is easily worth $3,000 to $10,000 or more in net contribution to your bottom line.”
Du Molin provides step-by-step guidelines for doctor web marketing videos. He describes optimum camera placement, how a computer screen can be used as a teleprompter, why three-point lighting is the preferred technique, what to have in the background, and how the dentist should dress.
“Remember, 15 to 30 second commercials are what your audience is used to,” he explains. “They have a very short attention span, plus they don’t have your passion for dentistry. Further, not everyone has lightning fast Internet connections; if they have a slow connection, they will be long gone before your video ever loads and plays. You want to keep your message short, no longer than 25 seconds or so.”
Du Molin offers a final word of advice. “The number one thing is to relax and be natural. Your web visitors are not expecting a professional actor. They are looking for a warm, caring doctor who is natural, relaxed and confident.”
The next video in this Video Revolution series will walk dentists through an easy fill in the blank script building process, providing all the tools for a quality video that will put more new high-value patients in the dental chair.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, dental websites and email patient newsletters in North America. It provides dental practices with online dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.