Offline Marketing Still Works
Most dentists today need to focus on online marketing, which is logical, but offline marketing can also be extremely important. There are many forms of offline marketing that have worked for years and still work today:
1. Reward Your Regulars
Some dentists have patients that have gone to them for years, perhaps because they’ve become friends, or maybe just out of habit. To thank these patients and to inspire them to refer you to others, reward their faithfulness: give them a one year anniversary free cleaning or a discount on teeth whitening after two years, or even send a simple hand-written thank you card.
2. Referral Programs
Most people ask around before going to a new dentist, so a good referral program is a solid advertising method. If your patients get discounts for referring friends, they do it more often. If a patient does refer you, show your appreciation and thank them sincerely.
3. Post Flyers
Putting your flyers on community boards at different stores, restaurants, or cafes is especially helpful if you have a promotion that will catch the eye of thrifty shoppers who are always looking for a good deal.
4. Local Magazines/Community Newspapers
Choose magazines that cater to the kind of client you are hoping to serve. Think about taking out a Sunday newspaper ad when clients have more time to browse the paper. Use images that will draw in the reader and highlight your friendly practice.
5. Direct Mail
Many dentists have found that after trying other avenues that direct mail works the best and is very cost-effective. It is a proven method for dentists to stay connected to their patients in a personal way.
6. Local TV News
Local TV News: If you are using a new dental technique, tell the local TV news so they can interview you, or film the procedure at your office. It is a great way to get free, local exposure and highlight your latest methods.
7. Join Local Business Organizations
The local chamber of commerce is the perfect place to start, as well as any other groups that can help you network and get your name out with other business leaders in the area.
Try different marketing approaches each month to see which one works best for your dental practice. Once you find one that works, be ready for the calls to start coming in and make room in your schedule for new patients.